I have a proactive and "get-it-done" attitude that has been crucial in my professional journey. It has propelled me to find solutions, embrace challenges, and deliver results. Collaborating with diverse marketing teams has taught me the importance of being proactive, thinking ahead, and taking initiative. I prioritize efficiency by streamlining processes, leveraging successful ideas, and continuously seeking ways to optimize projects. Proficient in platforms like Marketo, Eloqua, Pardot, and Hubspot, I am quick to adapt and excel in learning new technologies.
Director of Marketing Operations
2017 - present
Led a rebranding project, overseeing the creation, design, and testing of nurture campaigns for 28+ customer and prospect journeys.
Successfully designed a new version of a newsletter, resulting in a 10% increase in open and success rates.
Implemented audience segmentation strategies to enhance target audience reach and performed data normalization to enhance personalization, resulting in improved open and click-through rates and overall CRM performance.
Developed program, email, and landing page templates, streamlining development processes and increasing production efficiency and optimization.
Introduced list upload templates and process enhancements, leading to improved data standardization.
Created lead scoring system and implemented automated programs to streamline lead handover to sales teams.
Project Management: Led a rebranding initiative, overseeing campaign creation, design, and testing.
Email Marketing: Designed a high-performing newsletter, driving increased open and success rates.
Audience Segmentation: Implemented strategies to segment audiences for targeted campaigns and improved CRM performance.
Data Management: Conducted data normalization and standardization to enhance personalization and data quality.
Marketing Automation: Developed automated programs to facilitate lead processing for sales teams.
Template Development: Created program, email, and landing page templates, optimizing production efficiency.
2013 - 2017
Provided comprehensive administrative support to the CEO, managing scheduling and calendar appointments, ensuring efficient time management.
Oversaw HR functions, including employee onboarding, maintaining personnel records, and coordinating employee benefits.
Managed the office budget, ensuring accurate tracking of expenses, processing invoices, and optimizing cost-saving opportunities.
Took ownership of Accounts Payable and Accounts Receivable, managing billing processes and maintaining positive relationships with third-party vendors.
Digital Campaign Management:
Oversaw the strategy, performance, and evolution of digital marketing campaigns, including website, email, and print marketing.
Built and developed websites, ensuring user-friendly design, responsive layouts, and effective integration of marketing content.
Managed email marketing campaigns, from concept creation to execution and analysis of campaign performance metrics.
Coordinated print marketing initiatives, collaborating with graphic designers, copywriters, and print vendors to ensure timely delivery and quality outputs.
Executive Support: Provided comprehensive administrative assistance to the CEO, managing calendars, scheduling, and office operations.
HR Administration: Proficient in overseeing HR functions, including onboarding, personnel records, and employee benefits.
Budget Management: Demonstrated expertise in managing office budgets, processing invoices, and identifying cost-saving opportunities.
Accounts Payable and Receivable: Managed billing processes, maintained positive relationships with vendors, and ensured accurate financial transactions.
Digital Marketing: Executed digital campaigns, including website development, email marketing, and print marketing coordination.
Project Management: Successfully coordinated various marketing initiatives, ensuring timely execution and quality outputs.
Domino's Pizza Franchisee
1999 - 2009
Part-Time Order Taker to Franchisee/Owner:
Started as a part-time phone order taker and demonstrated exceptional performance, leading to increased responsibilities.
Developed a cross-training method that reduced labor costs by 5%, optimizing workforce efficiency and productivity.
Successfully controlled labor and food costs while effectively managing variable expenses, resulting in a weekly Average Weekly Unit Sales (AWUS) of $10k, with a record of $23k. This surpassed Domino's projected average of $5k, with a record of $10k, showcasing exceptional performance.
Recognized the untapped potential of the Spanish-speaking market and proactively learned Spanish to communicate with customers effectively. Cross-trained to take orders in Spanish, breaking down the language barrier and tapping into an underutilized market segment.
Project Management and Marketing:
Led the successful opening of a second location in 2007, overseeing the entire construction process, including hiring subcontractors, contract negotiations, and managing permit requirements.
Took full control of local marketing efforts, implementing impactful strategies through print, radio, direct mail, and TV.
Provided creative direction, designed compelling offers, and effectively positioned the brand to outperform three competitors within four years, despite a population count of 10,000.
Achieved an impressive dollar per order average of $28 in a small market, indicating high customer engagement and loyalty, with an average household spend of $4.68 per week at the store.
Operations and Management:
Oversaw budgeting and forecasting for operations, ensuring efficient allocation of resources and maintaining financial stability.
Held responsibility for HR functions, including recruitment, training, and employee development, resulting in a low turnover rate of 28% and establishing a well-managed team.
Marketo Certified Eloqua
Project Management Budgeting & Forecasting Presentations
HTML & CSS
Campaign Execution UI/UX Design and Production
Customer Service Collaboration Documentation
Training and Process Improvements
Marketo Certified Expert since 8/2018
HubSpot Inbound Certification
HubSpot OutBound Certification
HubSpot Email Marketing Certification
Five Star O.E.R
Rookie Manager of the Year Award
Sales Achievement Awards 2000, 2007, and 2008
Truckee Meadows Community College
2010 - present
AAS Degree Graphic Communications