
RESUME
Professional
info
Communicative, determined and creative. Determination is key in my eyes, it forces you to find a solution. Working with many different marketing teams has taught me to be flexible, think outside the box, repeat the best ideas and think through projects to streamline for efficiency. In four years I have learned the platforms Marketo, Eloqua, Pardot and Hubspot. Highly adept at learning new technology.
Work
experience
Campaign Specialist
2017 - present
Delivering a quality solution in a timely manner, on budget, and absolutely blowing the client away! Creation of a set of services and key deliverables that match customer specifications.
Development, testing, and launching marketing programs. Driving successful email marketing programs for brands with a broad online presence. Thorough understanding and development of email best practices within the following categories:
- Targeting/Segmentation
- Dynamic content and automation
- Triggered Automation
- A/B testing
- Nurture strategies
- Persona Development
- Orchestrated Journeys
- Multivariate Testing & Optimization
- Building and designing HTML templates and programs
Exceptional attention to detail with strong project management capabilities and the ability to work with cross-functional teams from sales to marketing to meet objectives, improve CRM systems, functions and set-up.
CPNV
2013 - 2017
Executive Assistant: support the CEO with administrative needs including scheduling meetings, overseeing HR functions, managing office budget. Billing- ownership of Accounts Payable, Accounts Receivable, and relationship with many 3rd party vendors.
Overseeing strategy, performance, and evolution of digital campaign efforts, building and developing website, email, and print marketing.
Domino's Pizza Franchisee
1999 - 2009
Two years prior I was a part-time phone order taker (real title) and eventually given more responsibilities.
Created cross-training method to reduce labor by
5%. Controlled labor and food costs while balancing variable costs to generate a weekly AWUS of $10k with a record of $23K. Domino's only projected a weekly average of $5k with a record of $10K. I took that on as a challenge.
Learned to speak Spanish to ensure labor, and cross-trained to take orders in Spanish, recognized this was an underutilized market that only had a language barrier.
Opened 2nd location in 2007 project management of entire construction process, hiring subcontractors, contract negotiations, and permit requirements.
Full control of local marketing efforts through print, radio, direct mail, and TV. Creative direction and control of design and offers. Crushed 3 competitors in four years with a population count of 10,000. My dollar per order average was $28 - unheard of in such a small market. That meant every household in my DMA spent $4.68 a week at my store.
Oversaw budgeting and forecasting of operations, HR responsibilities, and training of employees to maintain a 28% turnover rate. That's the type of management you want!
Skills
Marketo Certified Expert 3 years | Eloqua | HubSpot | SalesForce | Project Management | Budgeting & Forecasting | Presentations | Graphic Design | HTML & CSS & Java Script | Reporting | Campaign Execution | UI/UX Design and Production| Customer Service | Collaboration | Documentation | Adobe DreamWeaver | PhotoShop | LightRoom | Illustrator | InDesign | Goal setting | Training and Process Improvements | Data Normalization
Languages
HTML/CSS
PHP
Javascript
Certifications Awards/
Education
Marketo Certified Expert since 8/2018
HubSpot Inbound Certification
HubSpot OutBound Certification
HubSpot Email Marketing Certification
Five Star O.E.R
Rookie Manager of the Year Award
Sales Achievement Awards 2000, 2007, and 2008
Truckee Meadows Community College
2010 - present
AAS Degree Graphic Communications